Hi, I'm Prady — open to internships

I design systems
that work for
real people.

I'm an HCI designer and researcher at Indiana University Bloomington. I came up through product design — which means I don't just design interfaces. I map the systems, economics, and human realities behind them. Formerly a Service Designer at Dots by Ooloi Labs, building AI research tools for social impact orgs across India and Africa.

See my work → Let's talk

Selected Work

Dots platform screenshot

Image: Dots by Ooloi Labs — getdots.in

2024–25 AI Product Research Ops SaaS
I configured and launched an AI-powered research platform for 2,000+ volunteers across 50+ chapters in India — from zero to live.

As a Service Designer at Dots by Ooloi Labs, I owned the MAD Storytelling Initiative end-to-end — discovery, platform configuration, stress testing, and launch.

Packaging Research
2024 Ethnographic Research Service Design Civic
I went to 50+ street food stalls in India to find out why cheap packaging was slowly poisoning people.

A grassroots design intervention where I mapped supply chains, tested chemical migration from printed packaging, and discovered that sustainable design fails the moment it ignores economic reality.

Education & Access
2024 EdTech Mixed Methods UX Research
I researched how education systems fail the students who need them most — and what a redesign could look like.

A mixed-methods research project exploring access, motivation, and the invisible barriers that stop underserved students from staying engaged with learning platforms.

AI for the Grassroots
In Progress Agentic AI Concept Civic Tech
I'm designing an agentic AI system to help street vendors find affordable, sustainable packaging alternatives.

A concept project bridging my field research background with AI design — building an agent that understands unit economics, local supply chains, and real vendor constraints.

50+
Field research sites
visited personally
3+
Years in product
design & research
5
Industry domains
researched
2
Continents where
my work has landed

I think in
systems,
not screens.

My background is in product design with a focus on CMF, systems-oriented design, and strategic design for business — which means I care about how things are made, how they move through the world, and whether they actually work for the people using them.

Before my MS HCI, I was a Service Designer at Dots by Ooloi Labs — a social enterprise building AI-powered qualitative research tools. I worked directly with the founders, ran client strategy, facilitated workshops, and handled the whole research ops pipeline from discovery to dev handoff.

I'm drawn to the kind of design problems that don't have a clean Figma answer. Where the constraints are economic, cultural, or structural — and where getting it wrong has real consequences for real people.

How I work

01
Go to the source
I do primary research before forming opinions. Field visits, stakeholder interviews, material testing. I don't design from assumptions.
02
Respect the constraints
Financial, cultural, logistical constraints aren't blockers — they're the design problem. Solutions that don't survive economic reality aren't solutions.
03
Map before you make
Every interaction sits inside a larger system. I draw stakeholder maps and supply chains before I ever open a design tool.
04
Tell the real story
I write and communicate to help people understand the problem, not just the solution. Clear thinking shows up as clear communication.

Tools & skills

Research
Ethnography Mixed Methods Dovetail NVivo MaxQDA Qual Coding Stakeholder Mapping Service Blueprints User Interviews
Design
Figma Miro / FigJam Framer CMF Design Systems Design Prototyping InVision Product Design
Strategy
Workshop Facilitation Competitive Analysis Research Ops Client Strategy Strategic Design Service Design

Let's build something
that actually matters.

I'm open to UX Research, Product Design, Service Design, and Research Analyst internships for Summer 2025. Especially interested in teams working on AI, civic tech, education, and health.

"Impact and profit
are not opposites.
I'm doing the work
to prove it."
I want to eventually run a design agency that helps companies find the real problem — not just polish the symptoms. The kind of practice that treats human-centered research as business strategy. I'm building toward that by doing rigorous, honest, field-grounded work right now.

If that sounds like someone you want on your team — let's talk.